A dental SEO expert is an organization that offers digital marketing consulting services to mid to larger sized companies. A dentist SEO expert helps dental practices increase their search engine ranking on major search engines such as Google and Yahoo. SEO, or search engine optimization, is the practice of improving a website’s search ranking by using certain keywords. An SEO expert can help your website climb to the top of the search engine results page, or SERP, which increases your chances of attracting new patients.
Dentists must work to beat their competitors. In doing so, a dentist can improve the flow of traffic to a dental practice’s website. Search engines use SEO to determine which websites appear during searches, and how these websites rank within the search engines. Dentists need to take advantage of certain techniques to increase the likelihood that a patient will click on links within a dental practice’s website that link to the dentist’s website. For example, dentists may want to take advantage of keyword phrases that are popular among consumers looking for specific procedures.
The first step to winning against competition is to ensure that your dental practice is listed on the leading search engines. A dentist who provides services in a particular area will be more likely to be featured on search results pages. To ensure a high search ranking, dentists should implement SEO strategies for both their web pages and those of their competitors. A dentist who has implemented local search marketing, such as Google Places, could benefit from creating and maintaining a local business listing on Google, as well as on other local search engines.
When you set up a website, the best way to gain exposure is through optimizing it for certain key phrases. These can include keywords that are specific to your field of expertise or that are related to the type of services you offer. For example, if you run a dental practice that deals with braces, your site should be optimized for terms related to braces, such as “braces,” “placing of braces,” and “dental braces.” In addition to using these keywords for optimization, the content on your site should also be optimized around these key phrases. By creating articles, blogs posts, and content that are all focused around the same keywords, you will give potential dental clients an easy way to find you. Once people find that you are a service provider that offers a particular type of dental care, they will likely contact you because they are interested in your services.
In addition to focusing on SEO for the web, many dentists look into other forms of marketing, such as print advertising, flyers, advertisements in other publications, and television commercials. Many local businesses have the funds to invest in advertising. However, for small dental practices, direct mail campaigns can be relatively expensive. Some dentists have tried using flyers given out by their competitors, but this does not work well for small practices with limited budgets. Direct mail campaigns do have the advantage of reaching a large number of potential customers. But, they can be costly when compared to flyers or newspaper ads.
It is important that your website be search engine optimized as well as being optimized for keywords related to dentistry. This will help potential patients find you quickly. When they find your website, it may encourage them to call you or come in for a consultation. Having a website that is search engine optimized will increase your chances of making new patients. With better search engine placement, you may even see a growth in new patients. A dentist with an SEO strategy that includes optimization for search engines will get you noticed by new patients.